How to Get Reviews That Make People Want to Buy

Welcome to what just might be the first edition of the BizFarmer podcast! In this episode, I’ll share with you three tips to help you get more reviews…the right kind of reviews that make other people want to buy now.

Now I’m not ready to bail on the blog post either, so if you read faster than I can talk (happens to me all the time!) keep on reading.

This spring we had a day that I will always refer to as “Death and Taxes.” For some reason, we scheduled appointments to complete our will and file our taxes…on the same day. It was a little unnerving. But we have genuine respect and trust for both our estate attorney and accountant, and despite the topics it’s always a pleasure to meet with them. This time was no different, but the follow up from our estate attorney stood out so vividly that I had to share it with you.

Nobody Cares When You #FAIL…If You’ve Done This

A Lesson from A Marathon that Ran Out of Water

One of my goals this year was to complete two half-marathons. I did the first in April and was registered for the second last Saturday. But the pain in my left heel, that I’d been struggling with all winter and spring, got out of control when flip-flop season came around. Turns out, I have plantar fasciitis (an injury /inflammation to a muscle (tendon?) in your foot…I don’t really know how it works. It just hurts. A lot.)


Anyway, I finally sought treatment, but not in time to train for my half. However, seven of my friends and family members (including Grandma!) had registered for the 5K (possibly with a little arm-twisting from me). And then, my sweet 7-year old daughter wanted to do the “race,” too.

So on Saturday, I ran the 5k with my little girl.

And five of the seven that registered with us, didn’t show up.

What a Duck Hunter Knows About Marketing That You Don’t

It’s a crisp fall morning. The sun is just peeking over the foothills and you’re headed out to the lake, black coffee in your Thermos, ready to shoot some ducks. You set up your decoys, dig in to your blind and start calling the birds in.

image courtesy Fowl Rain LLC

….here they come!

You point your gun into the sky and start firing randomly.

How d’ya think that’s gonna work out for you?

I’m no duck hunter (or anything-hunter) but my hubby is. And what he’ll tell you about hunting ducks is what you and I both need to CONSTANTLY revisit in our business.

Why You Should Charge More Than You Think

A Review of Dan Ariely's Book, Predictably Irrational

Why would a headache persist after you took a one-cent aspirin but disappear when you took a fifty-cent aspirin? When you come across a new product, do you accept the first price that you’re presented with? Whether you say yes or no…does that first price you saw have a long-term effect on your willingness to pay for the product in the future?

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These are some of the many questions answered in a fascinating book I just finished, Predictably Irrational. The author poses the question:

When it comes to making decisions in our lives, we think we’re making smart, rational choices. But are we?

The answer will surprise you, because it’s not as easy as a simple yes or no. And there are many ways these findings could affect your business.

Two Steps to Defeat Superhero Syndrome

Because You Can't Actually Do It All

Over the last week, the responses to my annual reader survey have been piling in. It makes me smile to read the responses to “what are you most proud of in your business?” It’s also been interesting to see what your biggest challenges are in your business. A common reply is that it’s just really hard to do it all by yourself. This doesn’t surprise me at all; it’s something I’ve personally experienced and seen many, many others struggle with too. And while I’d say there’s no silver bullet to instantly solve this, there are some things we each need to recognize and take action upon.


The reality is you simply can’t do it all…and grow.

There’s a reason the saying goes, “jack of all trades and master of none.” It’s impossible to do it all. So where do you start?

FREEDOM – Does It Really Matter?

As those of us here in the U.S. get ready to celebrate Independence Day, I have a challenge for you. But first, I must say…if you or your loved ones have or are serving to protect our country…THANK YOU! We are truly blessed to live in this country and I’m glad we get to celebrate this weekend.

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Freedom is a gift. We should not take it for granted, and we must be sure to use it wisely.

But in a sense, many of us aren’t free. We’re slaves to our job, business, kids’ sports schedules, our phones, perhaps TV shows…and probably a lot more, but you get the idea. These other things have taken hold and been granted ownership over our lives. We’re left spinning in the pursuit of everything, barely able to catch a breath. Even our vacations are so full that we typically need a vacation to recover from the last one.

Have you noticed that anymore, being “busy” is often celebrated as a sign of importance?

How to Get Unstuck and Move Forward

Turning Your Goals into Actionable Steps

Last week we talked about the importance of a midyear review and taking time to reflect on the year to date, as well as what you want to accomplish in the remaining half of this year. From that, you should have identified some goals for the next three to six months. But how do you actually take the next step to make it happen?

the way forward

Do you know how to eat an elephant?

One bite at a time.

Maybe you’ve heard that old saying before but it’s easy to forget when you’re trying to accomplish new goals while keeping up with the day-to-day demands of your business and life.

Consider someone brand-new to running, who has set a goal of running a marathon. Whether or not you’re a runner, you know that they’ll need a training plan…and it’s probably going to start with running one mile (or a half)…but certainly not 26.


Whatever your goal may be, you’ve got to take it and turn it into small “bites.” So today, let’s get really practical and look at four steps that will help you get where you want to go in the next three months.