We’re just wrapping week three in The Boardroom, and things are taking a bit of an unexpected twist. It’s so much fun! (That’s not the unexpected part.) To my surprise, I ended up with a couple pastors in the program. Which I think is awesome. And as I created a one-off lesson for them, this week, I was compelled to challenge you with one aspect of it as well. If you’ve ever felt that you just never have enough…or you have just enough…or you pay attention to how much you have at all…this is probably why.
Let me back up. You might not expect it, but there are many similarities between growing a business and growing a church. And the church…well, it has the most important message and benefit to offer of any organization.
In the lesson for the pastoral Boardroom members, I encouraged them to give a free gift to first-time visitors, as a way to delight visitors. And I encouraged them to not become concerned with people “taking advantage” of the free gift.
Because when operating from a tight budget, it’s easy to get concerned about what things cost.
Whether you’re a church that’s giving away a gift to delight first-time guests, or you’re a business giving away valuable content in an effort to help your audience know, like and trust you….you may struggle with this too.
Can I afford to give this away?
My question to you would be…can you afford NOT to?
There are two types of mentalities at play here, and really it impacts both your personal and business life…but we’ll focus on business for the purpose of this post.
One way of looking at things is the Scarcity Mentality. It might sound like this:
- There’s not enough.
- I couldn’t give that away!
- What if they take advantage of me?
- We’ve got to squeeze every last dime out of it/them/this.
Or it might look like this:
- Confusing pricing structures
- Complicated T’s & C’s
- Restrictive refund policies or guarantees
In his book, The 7 Habits of Highly Effective People, Stephen Covey describes people with the Scarcity Mentality like this:
They see life as having only so much, as though there were only one pie out there. And if someone were to get a big piece of the pie, it would mean less for everybody else.
The Scarcity Mentality impacts everything: the customers’ experience, pricing, messaging, employees, your revenue…all of it is diminished when a business operates this way.
I’m not a psychologist but I’d be willing to bet that this mentality stems from fear. One thing I do know though is…
It’s a great way to ensure that there never really IS enough!
On the other hand…
Covey describes The Abundance Mentality as flowing…
…out of a deep inner sense of personal worth and security. It is the paradigm that there is plenty out there and enough to spare for everybody.
To further explain what this looks like, you’d probably enjoy reading one of my favorite books: The Go-Giver. It’s a super-easy, fun read and in it, the author describes five “Secrets to Stratospheric Success.”
Three of them relate very well to The Abundance Mentality…and what you should be incorporating into your personal and business life:
- The Law of Value: Your true worth is determined by how much more you give in value than you take in payment.
- The Law of Compensation: Your income is determined by how many people you serve and how well you serve them.
- The Law of Influence: Your influence is determined by how abundantly you place other peoples’ interests first.
The Abundance Mentality is what I fully subscribe to in both my business and personal life. I can assure you….
One of my favorite examples of Abundance is at The Westin. This is the only hotel chain I’ve stayed at that actually gives you free bottled water instead of charging an exorbitant price for it. It’s a little thing but it makes a difference!
Really think about what you’re offering your customers (or your guests), and which mentality you’re operating with. I challenge you to always operate from that place of Abundance.
I’m confident you’ll see an abundant return as well.
To living life abundantly…
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