Starbucks has rolled out their red cups so I guess it’s official, right? The holiday season has begun. (And I love it!) But it’s also the time of year where we’re assaulted with offers everywhere we look. Everybody’s eager to sell, something.
Image courtesy Weedezign / Shutterstock.com
And whether you’re hoping to make some extra holiday sales in the next two months, or you’d like to just sell anything, anytime, there’s one question I want you to ask yourself, as you make your sales pitch.
Welcome to what just might be the first edition of the BizFarmer podcast! In this episode, I’ll share with you three tips to help you get more reviews…the right kind of reviews that make other people want to buy now.
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Now I’m not ready to bail on the blog post either, so if you read faster than I can talk (happens to me all the time!) keep on reading.
This spring we had a day that I will always refer to as “Death and Taxes.” For some reason, we scheduled appointments to complete our will and file our taxes…on the same day. It was a little unnerving. But we have genuine respect and trust for both our estate attorney and accountant, and despite the topics it’s always a pleasure to meet with them. This time was no different, but the follow up from our estate attorney stood out so vividly that I had to share it with you.
It’s a crisp fall morning. The sun is just peeking over the foothills and you’re headed out to the lake, black coffee in your Thermos, ready to shoot some ducks. You set up your decoys, dig in to your blind and start calling the birds in.
….here they come!
You point your gun into the sky and start firing randomly.
How d’ya think that’s gonna work out for you?
I’m no duck hunter (or anything-hunter) but my hubby is. And what he’ll tell you about hunting ducks is what you and I both need to CONSTANTLY revisit in our business.
There’s a recurring theme I hear frequently when talking with people who have a business, or have a great idea and want to start a business. Whether they want more customers, more sales, or simply to launch, it tends to sound something like, “I have so much to do,” “I don’t know where to start,” and “How do I get it out there?”
I’m a big fan of roadmaps; it’s how I think. What are the steps to take to get from where I am today to where I want to be? After creating a partner development roadmap (that is living far beyond my time at Microsoft), I started thinking about what my roadmap would look like for BizFarmer, or really any business. I’ve been working on this for a while, and had just about decided it was probably something that you would find helpful too.
And then last Saturday, a dear friend was expressing her frustration with not making the shift in her business that she wants to make, because she just can’t visualize exactly how it looks. She said to me, “I need a roadmap.” (Ok, message received!)
So this is for you if you’ve ever had thoughts similar to the people I mentioned earlier. Are you ready to get your business out there?
An email recently landed in my inbox that reminded me about a significant change Google is implementing next week, affecting where your website shows up when someone searches for you on a mobile device. I hadn’t been paying close attention because I’m not affected by it, but I should have been…because the odds are good it is going to affect you.
If you don’t know why mobile-friendly is so important, are not sure if your site is mobile-friendly, or if you don’t even have a website…keep reading.
My spam folder has blown up this week. Just about every company is eagerly sharing with me all of their Valentine’s Specials (and if it’s not Valentine’s Day, it’s President’s Day). On one hand, I totally get it. They’re being relevant to what is probably on a lot of people’s minds right now.
I heard this described once as “stepping into the conversations people are already having.” (As opposed to creating your own conversation and trying to get people to join it.) I love that concept.
When it makes sense!
Yesterday I saw a post on Facebook from a local small business owner that I’d imagine we can all relate to. She said, “I’m so frustrated with Facebook, they aren’t showing my posts to anyone!” If you’re doing anything with your Facebook business page I’m sure you’re seeing the same thing. And while I still do believe Facebook is a good way to build your business…that’s a discussion for another day. There’s something considerably more important than Facebook, which this particular business doesn’t have.
It’s an asset. It could arguably be the most important asset in your business. Do you have it? On one hand, this is by no means a new concept. But the truth is, of all the businesses that I frequent and many that I simply know, very few leverage it.
Is it too late? You should’ve started two months ago. It is after all, already November 7 and Christmas is less than two months away. Is there anything you can do to actually make more money – increase sales, profitability, earn more customers- in the next 47 days?
As an advocate for strategic planning, you might think I’d say no. Indeed, it would be ideal if you did already have a plan and were prepared to launch.