When you wear all the hats in your biz, it’s easy to overlook or ignore some things. And for some areas, that’s okay. But you simply can’t afford to ignore these two areas; doing so will cripple your business. Click play to discover what you’ve got to pay attention to. And as a bonus, I’ll tell you about my favorite new tool!
This is a painful post for me to write. I think the best of everyone and like to focus on the positive. As you might imagine, I’m an optimist. But the glass isn’t just half full…it’s half full and there’s an overflowing pitcher next to it with a faucet behind it, just waiting to be turned on.
I also don’t like to “call people out.” But these scenarios are literally hurting my heart and I can’t stand it any longer.
Here’s the deal. I know of too many people who have great potential to make a significant impact in the lives of others and grow a profitable business, but they’re struggling to make forward progress. Or any progress.
We’re just wrapping week three in The Boardroom, and things are taking a bit of an unexpected twist. It’s so much fun! (That’s not the unexpected part.) To my surprise, I ended up with a couple pastors in the program. Which I think is awesome. And as I created a one-off lesson for them, this week, I was compelled to challenge you with one aspect of it as well. If you’ve ever felt that you just never have enough…or you have just enough…or you pay attention to how much you have at all…this is probably why.
Let me back up. You might not expect it, but there are many similarities between growing a business and growing a church. And the church…well, it has the most important message and benefit to offer of any organization.
In the lesson for the pastoral Boardroom members, I encouraged them to give a free gift to first-time visitors, as a way to delight visitors. And I encouraged them to not become concerned with people “taking advantage” of the free gift.
Because when operating from a tight budget, it’s easy to get concerned about what things cost.
Whether you’re a church that’s giving away a gift to delight first-time guests, or you’re a business giving away valuable content in an effort to help your audience know, like and trust you….you may struggle with this too.
Can I afford to give this away?
My question to you would be…can you afford NOT to?