When you wear all the hats in your biz, it’s easy to overlook or ignore some things. And for some areas, that’s okay. But you simply can’t afford to ignore these two areas; doing so will cripple your business. Click play to discover what you’ve got to pay attention to. And as a bonus, I’ll tell you about my favorite new tool!
This is a painful post for me to write. I think the best of everyone and like to focus on the positive. As you might imagine, I’m an optimist. But the glass isn’t just half full…it’s half full and there’s an overflowing pitcher next to it with a faucet behind it, just waiting to be turned on.
I also don’t like to “call people out.” But these scenarios are literally hurting my heart and I can’t stand it any longer.
Here’s the deal. I know of too many people who have great potential to make a significant impact in the lives of others and grow a profitable business, but they’re struggling to make forward progress. Or any progress.
We’re just wrapping week three in The Boardroom, and things are taking a bit of an unexpected twist. It’s so much fun! (That’s not the unexpected part.) To my surprise, I ended up with a couple pastors in the program. Which I think is awesome. And as I created a one-off lesson for them, this week, I was compelled to challenge you with one aspect of it as well. If you’ve ever felt that you just never have enough…or you have just enough…or you pay attention to how much you have at all…this is probably why.
Let me back up. You might not expect it, but there are many similarities between growing a business and growing a church. And the church…well, it has the most important message and benefit to offer of any organization.
In the lesson for the pastoral Boardroom members, I encouraged them to give a free gift to first-time visitors, as a way to delight visitors. And I encouraged them to not become concerned with people “taking advantage” of the free gift.
Because when operating from a tight budget, it’s easy to get concerned about what things cost.
Whether you’re a church that’s giving away a gift to delight first-time guests, or you’re a business giving away valuable content in an effort to help your audience know, like and trust you….you may struggle with this too.
Can I afford to give this away?
My question to you would be…can you afford NOT to?
Welcome to what just might be the first edition of the BizFarmer podcast! In this episode, I’ll share with you three tips to help you get more reviews…the right kind of reviews that make other people want to buy now.
Now I’m not ready to bail on the blog post either, so if you read faster than I can talk (happens to me all the time!) keep on reading.
This spring we had a day that I will always refer to as “Death and Taxes.” For some reason, we scheduled appointments to complete our will and file our taxes…on the same day. It was a little unnerving. But we have genuine respect and trust for both our estate attorney and accountant, and despite the topics it’s always a pleasure to meet with them. This time was no different, but the follow up from our estate attorney stood out so vividly that I had to share it with you.
One of my goals this year was to complete two half-marathons. I did the first in April and was registered for the second last Saturday. But the pain in my left heel, that I’d been struggling with all winter and spring, got out of control when flip-flop season came around. Turns out, I have plantar fasciitis (an injury /inflammation to a muscle (tendon?) in your foot…I don’t really know how it works. It just hurts. A lot.)
Anyway, I finally sought treatment, but not in time to train for my half. However, seven of my friends and family members (including Grandma!) had registered for the 5K (possibly with a little arm-twisting from me). And then, my sweet 7-year old daughter wanted to do the “race,” too.
So on Saturday, I ran the 5k with my little girl.
And five of the seven that registered with us, didn’t show up.
Why would a headache persist after you took a one-cent aspirin but disappear when you took a fifty-cent aspirin? When you come across a new product, do you accept the first price that you’re presented with? Whether you say yes or no…does that first price you saw have a long-term effect on your willingness to pay for the product in the future?
These are some of the many questions answered in a fascinating book I just finished, Predictably Irrational. The author poses the question:
When it comes to making decisions in our lives, we think we’re making smart, rational choices. But are we?
The answer will surprise you, because it’s not as easy as a simple yes or no. And there are many ways these findings could affect your business.
Over the last week, the responses to my annual reader survey have been piling in. It makes me smile to read the responses to “what are you most proud of in your business?” It’s also been interesting to see what your biggest challenges are in your business. A common reply is that it’s just really hard to do it all by yourself. This doesn’t surprise me at all; it’s something I’ve personally experienced and seen many, many others struggle with too. And while I’d say there’s no silver bullet to instantly solve this, there are some things we each need to recognize and take action upon.
The reality is you simply can’t do it all…and grow.
There’s a reason the saying goes, “jack of all trades and master of none.” It’s impossible to do it all. So where do you start?