Do You Know How to WIN?

Before we dive head-first into Thanksgiving and all of the festivities that the coming weeks will hold, I’ve got a quick tip for you that could make this year’s holiday season your very best, ever.

What's Important Now?

This time of year is my ABSOLUTE favorite. It starts with the advent of pumpkin spice lattes in September (which I choose to recognize as a symbol that I can then get out my autumn décor) and it goes all the way through New Year’s Day. The crisp fall air…the brilliance of the autumn trees…the frost on an unexpected morning that momentarily makes the kids think it snowed…the gusty, gray and rainy days…the first snow and all subsequent snows (when you don’t have a commute you enjoy the snow a lot more!)….more reasons to get together with friends and family…a crackling fire (gas fireplaces count) and then there’s all of the sparkle and joy of the Christmas season.

There’s a short list of what I’m thankful for!

The dark side of that though is that it comes with a lot of “to-do’s.” Even starting in the fall…got to get out to the pumpkin patch, carve pumpkins, roast seeds, clean out the now-frozen garden…and it continues throughout the Christmas season…shopping, baking, wrapping…you know what I’m talking about!

If you’re also attempting to grow your business, whether it’s a full-time endeavor where you feel the weight of the responsibility on your shoulders on a daily basis, or whether it’s something you’re building on the side by carving out every precious moment you can to work on it….

It can be a recipe for disaster. How on earth do you fit it all in?

This season, I want you to remember to WIN.

This simple reminder comes from one of my favorite books of all time, Essentialism: The Disciplined Pursuit of Less. It’s been almost a year exactly since I read it for the first time, and it proved as the catalyst for a life-changing decision. And lots of little decisions, too.

WIN: What’s Important Now?

Author Greg McKeown explains that to operate at your highest level of contribution you must deliberately tune in to what is important in the here and now.

You must be fully focused on the present moment and fully focused on what’s most important.

He elaborates further:

What we can’t do is concentrate on two things at the same time. When I talk about being present, I’m not talking about doing only one thing at a time. I’m talking about being focused on one thing at a time. Multitasking itself is not the enemy of Essentialism; pretending we can “multifocus” is.

This practice is essential to fully living life on a normal day, but even more important when the chaos of the holidays is underway. This season should be a delight, not a burden. We shouldn’t miss it for concern over what should be, could be, might be. Instead…

What’s important now?


As we head into the busiest season of the year, it’s my wish that you genuinely enjoy the moments. Stop and take a deep breath and ask yourself what is most important this very second?

Happy Thanksgiving, my friend.


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