There’s a crippling trend that I’m seeing on an ever-increasing basis. It latches on to your ankles and slows you down…holds you back…sometimes even pulls you backward. It spins you around until you don’t know which way is up, you have no idea what you’re working so hard for, and then you finally start to ask yourself…what is the point of all this?
WHAT are you doing?
For lack of a better term, I call it the busy monster. And I can’t help but wonder if one of these days we’re all going to revert, by choice, to a lifestyle of decades past. Sitting on the front porch as you enjoy the sunset, actually stopping to talk with your neighbors when you’re out to get the (snail) mail.
But for now, it’s a battle facing each of us. Family, friends, work, quite possibly work plus a side business, church, kids, sports, sickness, exercise, media, social media…
How on earth are you supposed to manage it all?
That’s the big picture. Now let’s dial it down into just your business. The opportunities abound. Do you write blog posts once a week? Three times? Once a month? Should you jump into Periscope while it’s new and hot? 2016 is going to be the “year of video,” are you ready? Do you promote affiliate offerings? Should you create an online program? Write a book? Start a podcast!
It’s enough to make one give up before they’ve even started.
Which I’ve seen happen often enough.
But even more often, it just keeps you spinning in circles, unable to make forward progress.
Today I have a simple question for you.
What’s the goal?
What do you REALLY want?
And no, you can’t have or do it all.
But when you stop to really think about what your goal is…what you’re really striving for…you’ll find clarity and focus.
And then you can take action.
Think about how this pertains to your life at a high level. What’s your goal in life? What do you want to be known for? What impact do you want to make? What do you not want to miss out on?
If you want to spend more time with your kids while they’re little, then that’s the goal. The work has to take a backseat to that.
If you’ve only got three more months to get your business off the ground before you’ve got to go get a “real” job again, then that’s your goal. And you’d better be laser-focused and working your tail off to make it happen.
Think about it at a micro level, too.
Struggling to know where to focus in your business?
What’s the goal?
If you’re itching to make some money, you need to focus on growing your audience and then understanding how you can serve them in a way that they’ll pay you for.
Don’t go off writing a book if your goal is a short-term but sustainable increase in revenue.
And don’t spend days…weeks…months creating a product if you don’t have anyone to sell it to.
So today, I challenge you. Make some time to think about what you really want. Whether it’s life in general, or your business specifically…
What’s your goal?
Line up all your opportunities (aka distractions) and measure them against the goal. If they’re not going to get you there, they go on the back burner (or off the stove entirely).
To clarity, focus, and moving forward towards what matters most…
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