When Good Ideas Are A Bad Thing

Among other things, in this month’s lesson I advised my Boardroom members to spend some time reflecting on this last year. What worked? What didn’t work? It’s important to know where you’ve been, before you dive headfirst into where you’re headed in the coming year. So, at our monthly mastermind meeting this week, we went around the table sharing our failures and our successes. And during the discussion, one of our members said, “I just have so many ideas!” and I couldn’t help but giggle.


Back in my office that morning, I’d been finishing up a Member Review for the Boardroom. One of the things I ask before starting every Member Review is, “What’s going well?” And for two months in a row, the first response to that question has been, “I have no shortage of ideas.”

It may have taken me longer than it should have…and I might suffer from this myself, to a degree…but I now recognize that:

My ideal customers are really good at coming up with really good ideas!

(I love it!)

But there’s a difference between what I do with all of my good ideas, and what pretty much every single person that I work with does.

It’s called FOCUS. And if you’re one of my ideal customers, you desperately need a healthy dose of it.

Good Ideas are a GOOD Thing…

The ability to come up with new, good ideas is invaluable, without a doubt. There are too many people in this world that can’t think of a good idea to save their life. They’re stuck in the rut of “same – old” and can’t possibly envision a way out.

Good ideas create new opportunities to pursue, or new ways of doing things. They inspire you to action and motivate you to move forward.

…Until They’re Not

The challenge most people face when they have to many good ideas, is that they don’t push any of them forward to completion.

One of the images in my favorite book, Essentialism, highlights this well.

Essentialism: The Disciplined Pursuit of Less


Imagine how far you get when you put all your energy into a LOT of good ideas. Now think about how far you get if you focus all of your energy into ONE idea.

You simply have to pick one thing…and go with it.

This applies whether you’re trying to decide which business idea to pursue, which strategy to implement in your business, or even which activity you’re going to work on today. When you jump around in numerous areas, you don’t give yourself a chance to see success in any of them.

It’s rather like the old saying that goes, “jack of all trades…master of none.”

So in the Member Review I published yesterday, I advised my client to focus his efforts on one area…like a dog with a bone.

Don’t let go until it’s completed.

And as it turns out, a brilliant mind somewhere created an acrostic for the word FOCUS. I was thrilled to see it, because it’s simply perfect:


That’s what I want you to do.

You might be asking now…well, Angela, how do I know which idea (or next step, or activity) to FOCUS on?

To that I’d refer you to last week’s post, where you’ll learn the importance of the WIN, and a great strategy for prioritizing whatever it is that’s in front of you, or this post about identifying the goal.

But here are two other items to consider:

If you’re considering multiple business ideas…think about what you’re most excited about. What will you be amped about working on, even when the going gets tough? When you have too much on your plate and you don’t know where to focus…think about what that one thing is that you must do that will make the biggest impact in the growth of your business.

The bottom line is that you have to identify what’s truly important, right now. You can’t do it all. You have to focus only on what matters most.

And that is the secret to laser-focus…which results in forward progress, and ultimately, success.

Implementing FOCUS

That’s the mindset. The last thing you need to understand to make this work for you, is the strategy of “eating the FROG.” Mark Twain once said,

If you eat a live frog for breakfast, nothing worse will happen the rest of the day.

When it comes to you staying focused and productive, then, you need to identify your FROG…and then be sure to “eat” it.

In an ideal scenario, you start each day by eating your frog. I’d still recommend it if you’re juggling a day job, family, or other demands, with your side business. It’s harder in those scenarios though, so if there are legitimate reasons why you can’t eat your frog each morning, select a few frogs for the week. And then stay laser-focused on eating those frogs each week.

Identify what matters most, stay focused on that alone, and you’ll be amazed at what you can do.

To you staying FOCUSED, and Following One Course Until Successful….



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